To effectively prepare your home for the market and to ensure we provide maximum exposure via our global connections we utilize our in house marketing department. which excels in the art of branding properties and developments. A team of graphic designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. The creative team leverages relationships with traditional and new media outlets, as well as the most emergent technologies and social media strategies, to ensure maximum exposure for the properties we represent. Navigate works to bring properties to life in the most comprehensive and compelling way possible, Every property has a story. We would love to tell yours.

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OUR SELLING PROCESS

I value 1:1 relationships and have the utmost respect for the work we do together. I love working collaboratively with you to achieve your goals. I am committed to transparency and integrity. Using my professional experience and motivated enthusiasm, I will work step-by-step with you to achieve the outcome you're seeking by developing a tailored marketing plan, briefly outlined below.

6 SIMPLE STEPS

PRE-SALE PREPARATION _ _ _ _ _ _ _ _ _ _ _ _ _ _ _01

One of our agents will meet with you to learn about your property's history, determine the amenities, recommend any needed improvements to best position the property, and ultimately define your goals. A Competitive Market Analysis (CMA) will be prepared and reviewed with you. Ultimately it is up to you how you would like to price. Throughout the process, we will also advise you on any potential reports that may be required prior to your property's Listing going live.

STAGING & IMAGERY _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 02

If needed, we will collaborate with you and a stager to tastefully update furnishings. Once staged, we will coordinate and manage a photo/video shoot, and if applicable, capture drone footage, all at the optimal time of day. A tasteful "For Sale" sign will be installed on your property, if allowed.

THE ART OF SHOWING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _03

Once we've captured compelling imagery and materials have been created, your listing will be featured on the local Multiple Listing Service, (MLS), villagesite.com, and a plethora of affiliate and syndicated websites. Broker's tours will be held during the week (with your approval), and we will gather feedback from other Agents as to how the property is positioned. A welcoming, carefully considered, and optimal showing path will be developed.

MARKETING YOUR HOME _ _ _ _ _ _ _ _ _ _ _ _ _ _ _04

Our Marketing team will work with your Agent to create a custom marketing plan, including beautiful and vivid marketing collateral, including flyers, brochures, and postcards. Your property will be advertised in local publications. Every detail will be made to make your homes first impression spectacular!

DIGITAL MARKETING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 05

Over 90% of home searches begin on the web, meaning the first showing is online. Digital visibility is essential in marketing your property effectively in today's crowded marketplace. Web placements offer global reach and instant access to your listing. To stay ahead of the curve, your home will be featured on navigatre.com as well as a number of high-traffic real estate sites. We actively market our listings on social media platforms, including Facebook, Instagram, Pinterest, Twitter, and YouTube.

ESCROW & CLOSING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 06

We will present and review all offers with you and tactfully represent you in all negotiations. Our Agents are experts at orchestrating what can be a complex and tedious process.

We will skillfully navigate you through the escrow process and guide you through inspections, any requests for repairs, loan processing, title work, disclosures and insurance clearance. We take our responsibility as your fiduciary seriously and we look forward to celebrating with you upon successful closing.

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I believe my business has a responsibility to serve, connect, grow and protect the communities I operate in.

If you live here already, you know how blessed we are. If you’re considering living or investing here, you’ve probably experienced some of the area’s extraordinary possibilities: City living with country settings and small-town communities; enthralling agricultural beauty, and true farm to fork lifestyle, If Sonoma County, California is your real estate destination, you’ve arrived at the right spot. Whether you’re looking to buy your first home – or to sell an estate – expect nothing less from me than a Meritage blend of real estate expertise, professional service, creativity, and a passion for achieving your goals.

Michael is a responsive, knowledgeable agent that has expertise in all aspects of the real estate business. I’ve done both personal and business purchases with Michael and have been very happy with results. Highly recommended!

-Matthew Hamilton

Michael is outstanding. He handle the sale of our house and the buying of our new property and we couldn't have been happier with the whole process. The property we were buying was a complicated transaction and he was right there with us the whole way. His knowledge of land use laws and ability to get us in touch with all the right people was so helpful. I will continue to recommend Michael to all my friends and family!!

--Daniel and Lori Stewart

I have been fortunate to work with Michael on multiple transactions over the past several years as both a buyer and seller. Michael is everything you would hope for in a realtor- always reliable, diligent, trustworthy, communicative, and truly an expert in the field. Michael has consistently gone above and beyond to make the sometimes complex and tricky world of real estate smooth sailing. His added expertise as a contractor, has also been reassuring in navigating decision making and negotiations. His strong connections to the community and local contractors, have come in handy on multiple occasions for repairs and improvements. If you are on the hunt for a realtor, look no further!

-Bethany Longsman

Every Home Has A Story... We Would Love To Tell Yours!

Each property is different and requires a unique approaching to marketing. You and your listing agent will work together and agree upon the best strategy for positioning your home for sale. We approach each real estate transaction differently - working diligently to ensure that each property has its own unique personality and purpose.

Our marketing team of designers, analysts, artists and technology gurus are constantly offering strategically driven marketing solutions and custom tailored work to meet the individual needs of our clients.

Our Marketing

OUR

PHILOSOPHY

Better companies make better communities.

We believe our business has a responsibility to serve, connect, grow and protect the communities we operate in.

OUR VALUES

Independence is worth preserving. Our independence matters more than our size. It allows us to prioritize our community involvement and better serve our agents and clients.

Social impact at the center

Everything we do has a cause and effect. We maintain a responsibility to contribute to every community in which we operate.

Communities over shareholders

If our business has to grow at the expense of the communities around us, it isn't worth it. It is important to us to continually invest in building community.

Growth for the sake of bigger impact

We grow our business to become a stronger, independent network of individuals who benefit as a result of more resources.

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